Palestine Cola was produced to be far more than just another soft drink — it was launched as a symbol of solidarity, identity, and awareness for the Palestinian cause.
The brand was founded by Palestinian-origin entrepreneurs living in Malmö, Sweden, who felt compelled to respond to decades of dispossession, displacement, and injustice faced by Palestinians, especially in Gaza and the West Bank.
To offer a meaningful alternative to global cola brands for people who want to support Palestine and boycott companies perceived as complicit in occupation or injustice.
To raise global awareness about the suffering, displacement, and struggles of the Palestinian people — helping educate consumers about what is happening in Gaza and the West Bank, their history, and their right to dignity, justice, and self‑determination.
To turn each purchase into a tangible act of solidarity: the founders committed that profits from Palestine Cola (and related drinks) would go to humanitarian and relief initiatives supporting Palestinians affected by conflict and displacement — making the beverage a tool for real-world support, not just symbolism.
Thus, Palestine Cola was born as a voice for the voiceless, a message in a can: every time you sip it, you are reminded of the history of Palestine, the struggle of its people, and the ongoing quest for justice, freedom, and human dignity.
Drinking it — or offering it in your shop — becomes a statement of solidarity, a subtle but powerful way to help keep the world aware of Palestine’s story.